Bothered by the salient negative impact of fast fashion and textile industry and confident in the potential for diminishing it, in the spring of 2015, at the very Eastern end of the European Union, în Iași, Romania, a handful of people, members of the grass roots organization Mai bine, launched REDU.
Started initially as a pioneering project of Mai bine, inspired by the organization’s vision and developed on the basis of its previous experiences and undertakings devoted to capacity building for sustainable development, REDU is today a certified social enterprise and a reference in Romania for sustainable fashion, garments and textiles.
The name REDU - reduce in Romanian - reflects our mission of creative reduction of the textile waste. We were the first in Romania to address this in an organised and entrepreneurial way and by applying the triple bottom line approach - people, planet, profit. We create new and improved products out of pre-consumer and post-consumer textile waste and collected old and used materials from the community in order to reuse them.
Anca Chirilă Gheorghică